Car racing has advertisements all over the car and its driver’s uniform. Basketball players wear the shoes of their sponsors. And celebrities subtly or blatantly showcase products and clothes of companies that they are financially committed to.

But swimmers, especially open water swimmers, have many fewer opportunities to promote and push their sponsors. With their entire body enveloped in the water, save their swim cap, signage and sponsorship have way fewer opportunities to be seen.

But with technology and a bit of creativity, some flair and music, an open water swimmer can show their love for a product, service, or company who supports them. Jamie Patrick shows how it can be done with a bit (or more) of product placement in his latest video.

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