Courtesy of Bruckner Chase, Strait of Messina between Sicily and the Italian mainland.

British billionaire Sir Richard Branson and popular American actor Adrian Grenier were among the successful athletes in a 3.2 km Strait of Messina crossing today.

After recovering from a head-first, high-speed cycling crash on the British Virgin Islands, Branson and Grenier attracted hundreds of thousands of dollars and social media hits in their charity Strive Challenge, a tandem swim that took nearly 2 hours.

Veteran coordinator Nino Fazio and legendary escort pilot Giovanni Arena have never organized a crossing with as many media representatives, escort boats and support staff as they did with the Branson-Grenier Strive Swim.

For more information about their Make A Splash campaign, visit here.

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