Courtesy of Will Parry, FORM, Vancouver, British Columbia, Canada.
FORM, the sports wearable technology company behind the world’s first augmented reality swim goggles, announced its partnership with Jacuzzi Brands LLC that includes Jacuzzi®, Hydropool®, ThermoSpas® and SwimLife.
FORM’s founder and CEO Dan Eisenhardt explains, “Through the partnership, FORM will bring an exclusive connected swim spa experience to their FORM Smart Swim Goggles and Jacuzzi brands swim spas, allowing swimmers to experience performance metrics in real-time through FORM’s augmented reality display. Customizable metrics include time, calories, and optional heart rate, as well as the option to configure the speed setting on their swim spa to their FORM Goggles, enabling them to see their distance. Swimmers can also access real-time metrics using other swim spa brands, with the exception of distance. Available immediately, the update marks the first connected swim experience catered to swim spa users.”
New partnership will bring augmented-reality performance metrics displayed on FORM goggles to the homes of thousands of swim spa swimmers worldwide
The partnership comes in the midst of a global demand for at-home and connected fitness options, as consumers look for ways to be held accountable to their fitness goals, while training from home.
Through the free firmware update, all swim spa swimmers are able to experience FORM’s patented display and optics currently available for pool and open water swimming. Additionally , swimmers with compatible Jacuzzi®, Hydropool®, ThermoSpas® and SwimLife swim spas will also have the ability to configure the speed setting on their swim spa to their FORM Goggles, enabling them to see their distance. This is a game changer for swim spa swimmers, creating a more engaging meaningful swim experience with no more guessing.
“We’re thrilled to be partnering with Jacuzzi, a brand with an established track record of elevating people’s lifestyles, to complete the swim experience provided by the FORM goggles,” said Eisenhardt. “Swimmers can now access real-time performance metrics whether they’re training in the pool, in open water or in swim spas. Our goal at FORM has always been to make the swim experience better for everyone. With this partnership, swimmers can truly make the most out of their swimming year-round, however they choose to train.”
Launched in August 2019, FORM goggles were the first to create a see-through, augmented-reality display in the goggle lenses that show performance metrics in real-time. Metrics like split times, distance, stroke rate, pace per 100, and calories are displayed directly in the swimmer’s line of sight while they swim, doing away with the need to look at the pace clock and juggle numbers in their heads. With the FORM goggles, the data you need when swimming automatically appears in front of you, allowing swimmers to focus on technique.
“At Jacuzzi, we’re committed to providing high-performance products that inspire, enrich and improve people’s lifestyles,” said Doug Gillespie, Vice President of Global Sales Training at Jacuzzi. “We’ve been truly impressed by FORM’s ability to find new and innovative ways to improve the swim experience for everyone. Partnering with them was a natural next step in our mission to elevate the swim spa experience for our customers.”
Beginning January, swim spa customers orders will receive a pair of FORM Smart Swim Goggles with every new purchase of a Hydropool®, ThermoSpas® or SwimLife® swim spa.
FORM goggles are shipped globally and are available at formswim.com, on Apple.com, and on Amazon in the U.S., Canada, United Kingdom, France, Germany, Netherlands, Spain, Italy, Australia and Japan. The FORM Swim App is available as a free download from the App Store and from Google Play™.
For more information visit: formswim.com
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