With much of England under a cold weather alert with 100% probability of severe cold weather, icy conditions and heavy snow, most of humanity bundles up with the intention of keeping out of the cold and staying warm. Many sporting contests are cancelled and outdoor activities are impacted.

But for a select few, this kind of alert means something entirely different: an invitation to strip down and get cold…really cold.

See some amazing photographs of the hardy extreme swimmers in London here…not that they are any different from their counterparts in Scotland or Ireland.

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