The Great North Swim, a ½-mile, 1-mile and 2-mile event in Windermere, England, will be televised by BBC Live this year.

With an estimate 1 million+ viewers expected, it is the UK’s largest outdoor swimming event that takes place over 3 days on June 22nd – 24th.

The biggest swim in front of the biggest audience in England’s biggest lake: real big-time entertainment.

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