Roque Santos
Global Head of Swimming at blueseventy
San Francisco Bay AreaConsumer Goods
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Engine Swimwear, Q Swimwear, blueseventy
Education
University of California, Berkeley
500+
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www.linkedin.com/pub/roque-santos/3/a47/156
Contact Info
Background
Experience

blueseventyGlobal Head of Swimming
blueseventy
January 2014 – Present (2 months)United States
Director
Engine Swimwear
January 2012 – January 2014 (2 years 1 month)North America
North American distributor for Engine Swimwear

• Key team visionary for Armour racing suit in USA
o Worked with Engine team to create the perfect fit for the USA Market. Developed pricing, marketing strategy and sold new product into North America.
o Unpaid, Dara Torres both wore Armour suits at the 2012 USA Olympic Trials
• Lead the creation of a sublimation and retail suit business for USA
o Coordinated and directed activates including design management, fabric selection, factory contracting and quality control, price points and margins through the supply chain as well as overall marketing of the product in North America
EVP Sales & Marketing/ Co Founder
Q Swimwear
October 2009 – October 2011 (2 years 1 month)
Competitive swim suit brand. For Swimmers by Swimmers.

• Brought the vision of a uniquely branded, customizable suit to the market in one year.
• Lead the vision, product development and marketing that delivered sales of $414k in the first year.
• Custom design swimwear became the team suit for Arizona, Missouri, Florida, USA, Cal, Oregon St and Stanford – unheard of market penetration for a new swim product.
• Set the distribution plan, budgets, sales projections, promotion plan and the pricing structure.
• Focused attention all the way through the product development chain including leading the style direction, worked closely with the pattern maker on fit and material quality control as well as the art department on final suit designs and website function and creation.
• Instituted quality control systems to manage the entire pipeline from pre-order to delivery to accounts payable.
blueseventyVP of Swimming
blueseventy
March 2008 – October 2009 (1 year 8 months)
• Stunned the industry in 2008 by taking an unknown brand in competitive swimming with a single product to $3 million in sales in the first year.
• Blueseventy had a great product, but no knowledge of the competitive swimming market
• Lead the marketing, distribution plan and product pricing.
• Marketing of this product was focused on specific Team Dealers, word of mouth advertising, blogs, targeted marketing online at www.floswimming.org and leveraging relationships with key athletes to increase the “product buzz”.
Perry Ellis InternationalNike Swim Division- Director of Swim Team Business
Perry Ellis International
January 2004 – July 2007 (3 years 7 months)
• Under my direction, team dealer business grew 30% each year for the last three years. Team sales grew to over 5 million dollars.
• Personally signed contracts with over 200 teams to change their affiliation to Nike Swim.
• Worked with different divisions of Nike Inc. to create a “team” situation to coordinate the Nike Swim brand on a national and international level.
• Personally developed and maintained a close working relationship with the Team Dealer network, United States Swimming, USA Water Polo, USA Diving, NCAA Swimming, NISCA, YMCA Swimming, United States Masters Swimming, and International Swimming Hall of Fame.
• Worked closely with design team on trends and how to improve visibility and marketability of product.
• Developed and implemented promotional and marketing strategies to increase visibility and sales for Nike Swim.
• Signed major athletes, teams, and coaches to Nike contracts. Initiated Nike Swim sponsorship of major events and meets for USMS and USA Swimming.
• Managed sales force to create unique sales programs and incentives for swim teams and team dealers.

Siebel Systems, District Manager for SBC Communications & Cingular Wireless accounts, 2001-2002
• Managed and orchestrated members of the Siebel sales team with the appropriate decision-makers at SBC and Cingular to efficiently close software sales.
• Established and leveraged relationships with Siebel strategic partners to help close business deals
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