Swimmers can donate funds, and lend a hand and their collective voices to the increasing attention and initiatives to help improve the health of the world’s oceans. But there is nothing like money and power in today’s society that can help turn the tide on mankind’s impact on the environment.

Lewis Pugh gave a speech earlier this month at Cambridge University where he addressed the issue of water stewardship to business executives at the unique and far forward-looking University of Cambridge Programme for Sustainable Leadership.

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